Field Note #001: Finding Signal
My Top Growth Reads on Substack
This post is part of my “Field Notes” series: real-time observations, sharp POVs, and reflections from the edge of execution. It’s raw, honest thinking in motion, less polished, more proximal. Notes from the journey, not just the destination.
I launched my Substack 2 weeks ago 🎉 where I write for growth and marketing leaders who want to scale ambition without burning out their teams or themselves.
A few days in, I naturally started looking around for my people: folks writing sharp, useful things about leading growth/marketing high performing teams.
Not easy.
If you’re new to Substack, you know the platform is great but discovery still kind of…it needs more iteration, for sure. So I started curating to make life easier for me and for others like me.
So for this first field note, I'm sharing my working list of newsletters that are helping me find signal through the noise.
TL;DR: Lots of great content hidden in the depths of Substack.
Note: I don’t know most of these authors (yet), but I hope to—because their writing cuts through.
👁️ Strategy + Growth Ops
Growth Unhinged – Kyle Poyar on pricing, packaging, GTM. Playbook breakdowns.
GTM Monday – Weekly drops from GTM Partners. Clear frameworks, fewer headaches.
Growth by Gaurav – Gaurav Vohra is a Superhuman founding team alum. In his newsletter systems thinking meets spicy takes.
🌟 Product Marketing
Product Market Fit - Guillermo Flor delivers sharp takes and deep dives on building startups that actually find traction.
The Product Marketer – Rory Woodbridge sound, strategic thinking for product marketers who want to drive real impact.
The GTM Newsletter – Insights from GTMfund’s network. Real stories, real tactics.
🔍 Brand
The Sociology of Business – Ana Andjelic writes about how brands use culture to drive growth.
Around the Bonfire - Kevan Lee and Shannon Deep write thoughtful, creative essays on work, life, and making things that matter.
📈 Loops & funnels
Performance Marketing & Growth – Rohit Kumar writes pragmatic insights on lowering CAC and scaling with precision.
Full Funnel B2B Marketing – Andrei Zinkevich shares tips, strategies, and case studies that actually hit. If you are in B2B, this is a must read.
Delight Path – Ramli "RJ" John ⭐️ on onboarding and retention (Product-Led Onboarding). Topics close to my heart.
🔖 Special Mentions
People I’ve worked with and recommend highly, these folks set the bar for “value per word,” right up there with Lenny Rachitsky.
Growth Memo - by Kevin Indig. Where strategic SEO meets real growth thinking.
Elena’s Growth Scoop - by Elena Verna Executive-grade product-led growth, no BS.
Casandra Campbell – by Casandra Campbell Research-backed ideas for building profitable businesses. She's the best at research, analysis and synthesis.
💬 Who else should be on this list? Drop your recs or your own newsletter below, I’ll keep curating.
❤️ Feel free to pass this on to connect these authors with more readers and raise the bar on the craft.
New Field Notes, like this one, ship every Friday 🚢
Hope it brings you value, and that we catch up soon.