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New here? Start with this quick guide: what this newsletter is, who it’s for, and where to begin.
People are the engine.
Fuel is the culture leaders create to power them.
Systems unlock scale.
GrowthFuel is a playbook for people-first growth teams in the AI era.
If you’re building in high-speed environments: startups, scaleups, ambitious teams, then, you already know:
The biggest bottleneck isn’t execution.
It’s Trust. Alignment. Energy.
That’s the fuel.
This newsletter helps you design for that.
Every post is a drop of fuel: insight, clarity, momentum.
It’s for your people and your system.
🎯 Who This Is For
Growth leaders scaling teams without losing trust or energy
Founders & execs aligning vision, team design, and systems thinking
Operators designing cultures that ship, and last
If you’ve ever said “we’re moving fast, but something feels off”, then you’re in the right place.
🧠 What You’ll Find Here
📝 Field Notes
Fast, raw reflections from inside growth leadership. Published on LinkedIn, archived here.
Think: strategy in motion, not in theory.
→ Start with: Lifecycle Leverage Starts With Inputs You Can Trust
🧭 Culture Catalysts
Stories, systems, and interventions that build trust, energy, and alignment inside fast-moving teams.
These are the fuels behind the engine—trust, clarity, belonging, purpose.
→ Start with: Energy Debt: The Leadership Cost You’re Not Tracking
⚙️ Decision Physics
How high-output teams actually make decisions. Clarity loops, permission debt, and system design.
Beyond diagrams. Deeply practical.
→ Start with: Language as Leverage
⚒️ Growth tools
Practical tools I wish I had years ago, built from lived experience and hard-earned insight.
Includes the Hypothesis Engine & a sample size calculator, and prioritization to help you produce better hypothesis, and better results.
→ Tools page coming soon.
📈 Tactical Playbooks (coming soon)
Field-tested frameworks, templates, and mini-systems for solving specific growth and team challenges.
Designed for velocity without chaos: playbooks on activation, lifecycle, retention loops, onboarding flows, team ops, and more.
🧯 Failure Fuel (coming soon)
Lessons from breakdowns— mine, yours, and the industry’s.
When the fuel runs dry, we learn.
🌟 Remarkable Leaders (coming soon)
Bold, human-centered leadership moves that changed the game.
Because great systems start with courageous decisions.
🔥 The GrowthFuel Model
People are the engine.
Fuel is the culture leaders create to power them.
Systems unlock scale.
I use “fuel” as a shorthand for the conditions leaders create inside the engine.
The key fuels I write about:
Trust – the foundation for autonomy and speed
Clarity – the antidote to drift and indecision
Purpose – the meaning behind the motion
Belonging – the emotional glue for loyalty and energy
Autonomy – the path to flow and initiative
Creative Friction – the spark for innovation and breakthrough thinking
You won’t find productivity articles or growth hacks here.
Just high-trust systems, people-first design, and the decision infrastructure behind real momentum.
📚 Where to Start
Here are a few posts readers come back to again and again:
🔥 Fast Teams Move on Trust, Not Permission
Speed isn’t a mindset. It’s a system output.🧠 Your Org Might Be Shipping. But Is It Learning, Fast?
Activity ≠ progress. Here's how to tell the difference.📡 Lifecycle Leverage Starts With Inputs You Can Trust
When your growth systems lie, your decisions collapse.🔨 Tools Are the New Content
Why the future of thought leadership is productized.
🧾 My Promise to You
No fluff.
No empty hustle stories.
Just clear thinking, lived experience, and tools you can use.
Each post is handcrafted to deliver insight, emotional clarity, and systemic leverage.
You’ll walk away with something that changes how you lead, sometimes subtly, sometimes profoundly.
❓FAQ
How often do you post?
I post 1–2x per week, depending on flow. I focus on quality over routine.
What’s your background?
I’ve led growth and marketing at Shopify and Dropbox. I advise startups, build tools, and study systems design for a living. GrowthFuel is my lab.
Where else can I follow along?
LinkedIn is where Field Notes drop first.
This newsletter is where they get sharpened, layered, and archived.
🙋 Why I Started This
Because too many great people burn out in broken systems.
I built GrowthFuel to answer a simple question:
What if we scaled trust, not just tactics?
This is the playbook I wish I had 10 years ago.
Now I’m building it in public for the next generation of leaders who care about people and performance.
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Join hundreds of growth-minded leaders designing better engines and systems.
Fuel your team. Sharpen your strategy.
Lead with intent.