GrowthFuel is a leadership playbook for people-first growth teams in the AI era.

Most teams don’t fail because of bad ideas.
They fail because of broken systems, unclear roles, and energy-sapping environments.

GrowthFuel is for growth and marketing leaders who want to scale ambition without burning themselves or their teams out.

Because real, sustainable growth isn’t powered by hacks, capital, or more pressure.
It’s powered by people. People with clarity, trust, creativity, and the energy to go the distance.

Who this is for

If you lead a team in growth, marketing, or product, and you're moving fast inside a company that feels even faster, this is your unfair advantage.

In the AI era, your edge isn’t how fast you execute.
It’s how well you build teams that learn, adapt, and compound.

What you’ll get

Each issue breaks down the real work of leading high-performance teams without grinding people down.

• People and Leadership
  How to build trust, structure teams, align across functions, and fix the cultural debt nobody talks about.

• Decision Frameworks
  Mental models for navigating ambiguity, surfacing assumptions, and making confident calls.

• Growth and GTM Systems
  Deep dives into what actually drives acquisition, retention, monetization, and long-term impact.

No fluff. No theory. Just field-tested insights from my work and from the sharpest operators I know.

Why I Started GrowthFuel

At 16, I moved to Canada alone from Venezuela.
At 19, I joined a tech startup.
At 20, I was managing a team of 20 people, most older than me.

That experience launched a 13-year run at one company where I worked across systems, product, and growth. We scaled from thousands to millions of users.

Since then, I’ve led teams at Shopify and Dropbox, co-founded companies, and helped startups find product-market signal and raise capital.

At Shopify, I built lifecycle and growth programs during hypergrowth. We scaled adoption and monetization systems that helped grow customer LTV by hundreds of millions.

At Dropbox, I led growth marketing for Dash, an AI-powered product. We rebuilt the team, tripled experiment velocity, and laid the foundation for long-term growth.

Along the way, I’ve been a founder, advisor, and fractional CMO. I’ve helped teams go from zero to one, and others scale from one to one hundred.

Everything I’ve learned comes back to this:

Growth that lasts starts with people.
The real fuel isn’t the system. It’s how you lead the people inside it.

GrowthFuel is my way of passing that on.

Posting cadence

You’ll get one issue each week.
Dense, practical, and always human.

Posting Cadence

Every week, one new issue drops (except for when OOO)
Dense. Practical, and always human.

Paid Tier ($15/month or $125/year)

Paid subscribers get:

• Full archive access

• Subscriber-only Q&As

• Deep dives and operator interviews

• Exclusive templates and frameworks

• First access to GrowthFuel’s upcoming book and podcast

If your company has a learning budget, this is a perfect use of it.

If you're building something that matters, and you want fuel not fluff, you're in the right place.

p.s: The best systems are built around people. Not the other way around.